{"id":236814,"date":"2022-06-24T17:01:28","date_gmt":"2022-06-24T15:01:28","guid":{"rendered":"https:\/\/dicodusport.fr\/blog\/?p=236814&#038;preview=true&#038;preview_id=236814"},"modified":"2022-06-24T17:02:22","modified_gmt":"2022-06-24T15:02:22","slug":"la-nba-lance-un-partenariat-avec-la-boite-de-production-de-kylian-mbappe","status":"publish","type":"post","link":"https:\/\/dicodusport.fr\/blog\/la-nba-lance-un-partenariat-avec-la-boite-de-production-de-kylian-mbappe\/","title":{"rendered":"La NBA lance un partenariat avec la bo\u00eete de production de Kylian Mbapp\u00e9"},"content":{"rendered":"<p style=\"text-align: justify;\"><b><i>NBA &#8211; Il \u00e9tait l&rsquo;un des invit\u00e9s de <a href=\"https:\/\/dicodusport.fr\/blog\/suivez-la-draft-nba-2022-en-direct\/\">la Draft NBA cette nuit<\/a>, et pour une bonne raison. Kylian Mbapp\u00e9 a fait le d\u00e9placement \u00e0 New York pour annoncer le partenariat pluriannuel de sa bo\u00eete de production audiovisuelle, Zebra Valley, avec la ligue am\u00e9ricaine. Au programme, des \u00ab contenus qui mobilisent les fans du monde entier \u00bb autour \u00ab d&rsquo;histoires qui comptent. \u00bb<br \/>\n<\/i><\/b><\/p>\n<p style=\"text-align: justify;\">Quoi de mieux qu&rsquo;une Draft sous la lumi\u00e8re des projecteurs pour annoncer un partenariat. Encore plus pour une bo\u00eete de production qui vient de voir le jour. La semaine derni\u00e8re, <strong>Kylian Mbapp\u00e9 annon\u00e7ait en effet le lancement de sa propre soci\u00e9t\u00e9, Zebra Valley<\/strong>, un studio de divertissement bas\u00e9 aux \u00c9tats-Unis (Los Angeles) et \u00e0 destination des jeunes. Un nouveau projet lui permettant de diversifier ses investissements financiers. Quelques jours apr\u00e8s,<a href=\"https:\/\/dicodusport.fr\/blog\/ligue-1-le-psg-decroche-un-dixieme-titre\/\"> le r\u00e9cent champion de France avec le PSG<\/a> conclut donc <strong>un partenariat avec un des g\u00e9ants \u00e9conomiques du pays, la NBA<\/strong>. Celui-ci sera prolifique puisqu&rsquo;il s&rsquo;\u00e9tendra sur plusieurs ann\u00e9es.<\/p>\n<h2 style=\"text-align: justify;\">Une opportunit\u00e9 pour la NBA<\/h2>\n<p style=\"text-align: justify;\">Pour la NBA, <strong>accueillir Kylian Mbapp\u00e9 <em>\u00ab dans sa famille \u00bb<\/em><\/strong> est aussi une bonne opportunit\u00e9 pour son rayonnement mondial. Il a d&rsquo;ailleurs multipli\u00e9 les photos sur le podium de la Draft cette nuit avec <strong>Adam Silver<\/strong> &#8211; dirigeant de la NBA &#8211; ainsi que les joueurs. Selon <strong>George Aivazoglou<\/strong>, un responsable de la communication internationale de la ligue, ce partenariat t\u00e9moigne <em>\u00ab de l&rsquo;attrait mondial du basket-ball NBA et de la convergence de la ligue, de la communaut\u00e9 mondiale du football et de la culture populaire. \u00bb <\/em>Une nouvelle preuve de<a href=\"https:\/\/dicodusport.fr\/blog\/pourquoi-les-autres-sports-et-championnats-devraient-sinspirer-de-la-nba\/\"> la strat\u00e9gie de communication bien rod\u00e9e de la ligue am\u00e9ricaine<\/a>.<\/p>\n<p style=\"text-align: justify;\">En ce qui concerne l&rsquo;essence-m\u00eame du partenariat, <strong>des contenus seront produits en partenariat avec la NBA<\/strong>. Le but ? Produire des <em>\u00ab contenus premium [&#8230;] pour favoriser le dialogue entre les communaut\u00e9s mondiales et rendre les conversations culturelles plus pertinentes. \u00bb<\/em> Zebra Valley est une soci\u00e9t\u00e9 qui se concentre sur <em>\u00ab <strong>le sport, la musique, l&rsquo;art, les jeux<\/strong>. \u00bb<\/em> En bref, tout se qui se rapproche \u00e0 la<strong><em> \u00ab culture des jeunes. \u00bb <\/em><\/strong>Ce projet aura donc une vis\u00e9e mondiale, qui sera b\u00e9n\u00e9fique autant pour Kylian Mbapp\u00e9 que pour la NBA.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">&#x1f91d; The NBA and Zebra Valley \u2013 the newly-created production company of FIFA World Cup winner, France National Team member and Paris-Saint Germain forward Kylian Mbapp\u00e9 (<a href=\"https:\/\/twitter.com\/KMbappe?ref_src=twsrc%5Etfw\">@KMbappe<\/a>) \u2013 today announced a multiyear content creation partnership that will engage fans around the world &#x1f91d; <a href=\"https:\/\/t.co\/nWqFkWCOgD\">pic.twitter.com\/nWqFkWCOgD<\/a><\/p>\n<p>\u2014 NBA (@NBA) <a href=\"https:\/\/twitter.com\/NBA\/status\/1540337945944723456?ref_src=twsrc%5Etfw\">June 24, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBA &#8211; Il \u00e9tait l&rsquo;un des invit\u00e9s de la Draft NBA cette nuit, et pour une bonne raison. Kylian Mbapp\u00e9 a fait le d\u00e9placement \u00e0 New York pour annoncer le partenariat pluriannuel de sa bo\u00eete de production audiovisuelle, Zebra Valley, avec la ligue am\u00e9ricaine. Au programme, des \u00ab contenus qui mobilisent les fans du monde entier \u00bb autour \u00ab d&rsquo;histoires qui comptent. \u00bb<\/p>\n","protected":false},"author":13,"featured_media":236828,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_daextam_enable_autolinks":"","footnotes":""},"categories":[10533],"tags":[2236],"class_list":["post-236814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba","tag-kylian-mbappe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La NBA lance un partenariat avec la bo\u00eete de production de Kylian Mbapp\u00e9<\/title>\n<meta name=\"description\" content=\"Pr\u00e9sent lors de la Draft NBA cette nuit, Kylian Mbapp\u00e9 a annonc\u00e9 le partenariat de sa bo\u00eete de production Zebra Valley avec la 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