{"id":387379,"date":"2023-06-02T11:16:48","date_gmt":"2023-06-02T09:16:48","guid":{"rendered":"https:\/\/dicodusport.fr\/blog\/?p=387379&preview=true&preview_id=387379"},"modified":"2023-06-02T11:50:26","modified_gmt":"2023-06-02T09:50:26","slug":"jumbo-va-arreter-de-sponsoriser-le-sport-de-haut-niveau-dont-lequipe-cycliste","status":"publish","type":"post","link":"https:\/\/dicodusport.fr\/blog\/jumbo-va-arreter-de-sponsoriser-le-sport-de-haut-niveau-dont-lequipe-cycliste\/","title":{"rendered":"Jumbo va arr\u00eater de sponsoriser le sport de haut niveau, dont l’\u00e9quipe cycliste"},"content":{"rendered":"

CYCLISME – Les supermarch\u00e9s Jumbo ont annonc\u00e9 arr\u00eater leur partenariat avec la formation n\u00e9erlandaise Jumbo-Visma, apr\u00e8s la saison 2024. Plus globalement, la cha\u00eene batave va stopper le financement du sport de haut niveau.<\/strong><\/em><\/p>\n

C’est la fin d’un cycle qui aura dur\u00e9 pendant pr\u00e8s de 10 ans. Les supermarch\u00e9s Jumbo ont annonc\u00e9 la fin de leur partenariat avec l’\u00e9quipe cycliste Jumbo-Visma<\/strong>. C’est ce que rapporte le m\u00e9dia n\u00e9erlandais Wielerflits<\/a><\/em>, qui cite Ton van Veen<\/strong>, nouveau PDG de Jumbo, interview\u00e9 par Algemeen Dagblad,<\/em> Un processus qui est plus global, avec l’arr\u00eat total du sponsoring du sport de haut niveau, dont le partenariat avec le double champion du monde de Formule 1, Max Verstappen<\/strong>.<\/p>\n

Jumbo \u00e9tait arriv\u00e9 dans le cyclisme en 2015, en remplacement de la Belkin<\/strong> et, au d\u00e9but, en partenariat avec la Lotto n\u00e9erlandaise. Avant de s’associer en 2019 avec Visma<\/strong>. Une \u00e9quipe qui a grandi pour devenir l’une des meilleures \u00e9curies du monde. Avec comme coureurs stars, Primoz Roglic<\/strong>, r\u00e9cent vainqueur du Giro<\/a> et triple laur\u00e9at de la Vuelta, mais aussi de Li\u00e8ge-Bastogne-Li\u00e8ge 2020. Et Wout Van Aert<\/strong>, vainqueur de Milan-San Remo et victorieux du classement par points du Tour de France 2022.<\/p>\n

Si le contrat court jusqu’en 2024, Jumbo n’a pas ferm\u00e9 la porte \u00e0 un retrait plus t\u00f4t si la formation n\u00e9erlandaise trouve un autre sponsor titre d’ici-l\u00e0. Va-t-on dire au revoir aux couleurs de gu\u00eape, si caract\u00e9ristiques dans le peloton depuis maintenant 8 ans ? Cela en prend en tout cas, le chemin.<\/p>\n

<\/a>
<\/div><\/div>
Jumbo Supermarkten gaat stoppen als sponsor bij Jumbo-Visma<\/div>
Jumbo Supermarkten gaat stoppen als sponsor bij wieler- en schaatsploeg Jumbo-Visma. Dat bevestigt de nieuwe topman Ton van Veen aan het AD. Het huidige contract, dat nog doorloopt tot eind 2024, zal gerespecteerd worden, maar Jumbo is bereid eerder te stoppen als hoofdsponsor. Lees ook: Deze verhal\u2026<\/div>
Lire l'article<\/div>
www.wielerflits.nl<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

CYCLISME – Les supermarch\u00e9s Jumbo ont annonc\u00e9 arr\u00eater leur partenariat avec la formation n\u00e9erlandaise Jumbo-Visma, apr\u00e8s la saison 2024. Plus globalement, la cha\u00eene batave va stopper le financement du sport de haut niveau.<\/p>\n","protected":false},"author":83,"featured_media":344105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_daextam_enable_autolinks":"","footnotes":""},"categories":[46994],"tags":[16878,574,8551,8315],"class_list":["post-387379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyclisme-sur-route","tag-breve","tag-cyclisme","tag-jumbo-visma","tag-max-verstappen"],"acf":[],"yoast_head":"\nJumbo va arr\u00eater de sponsoriser le sport de haut niveau, dont l'\u00e9quipe cycliste<\/title>\n<meta name=\"description\" content=\"Les supermarch\u00e9s Jumbo ont annonc\u00e9 arr\u00eater leur partenariat avec la formation n\u00e9erlandaise, apr\u00e8s la saison 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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