{"id":585920,"date":"2025-06-11T16:00:33","date_gmt":"2025-06-11T14:00:33","guid":{"rendered":"https:\/\/dicodusport.fr\/blog\/?p=585920&preview=true&preview_id=585920"},"modified":"2025-06-13T03:38:45","modified_gmt":"2025-06-13T01:38:45","slug":"lequipe-decathlon-ag2r-nie-larrivee-de-loreal-comme-co-sponsor-en-2026","status":"publish","type":"post","link":"https:\/\/dicodusport.fr\/blog\/lequipe-decathlon-ag2r-nie-larrivee-de-loreal-comme-co-sponsor-en-2026\/","title":{"rendered":"L’\u00e9quipe Decathlon-AG2R nie l’arriv\u00e9e de L’Or\u00e9al comme co-sponsor en 2026"},"content":{"rendered":"

CYCLISME – L’annonce avait fait l’effet d’une bombe ce matin. Apr\u00e8s 27 ans dans les pelotons, AG2R La Mondiale se retirerait des pelotons, et laisserait sa place \u00e0 L’Or\u00e9al, qui rejoindrait Decathlon. Une information d\u00e9mentie quelques heures plus tard.
\n<\/em><\/strong><\/p>\n

Les discussions sont bien en cours, mais elles ne seraient pas arriv\u00e9es \u00e0 leur terme. Contact\u00e9e par nos confr\u00e8res de L’\u00c9quipe<\/em><\/a>, la formation Decathlon-AG2R a d\u00e9menti ce 11 juin apr\u00e8s-midi une information d\u00e9voil\u00e9e ce matin par Le T\u00e9l\u00e9gramme<\/em><\/a>. Apr\u00e8s 27 ans sur le circuit professionnel, le groupe d’AG2R La Mondiale<\/strong> aurait d\u00e9cid\u00e9 de laisser sa place. Et le groupe cosm\u00e9tique L’Or\u00e9al aurait profit\u00e9 de l’occasion pour devenir co-sponsor de l’\u00e9quipe fran\u00e7aise, d\u00e8s 2026, aux c\u00f4t\u00e9s de Decathlon. Nous nous en \u00e9tions faits l’\u00e9cho lors de l’annonce surprise<\/a>.<\/p>\n

L’Or\u00e9al indique \u00ab\u00a0ne pas \u00eatre concern\u00e9\u00a0\u00bb par ce contrat avec Decathlon<\/h2>\n

Selon L’Equipe<\/em>, qui cite la formation savoyarde, rien n’est fix\u00e9 \u00e0 ce stade. Mais des discussions \u00ab semblent avoir \u00e9t\u00e9 engag\u00e9es avec L’Or\u00e9al \u00bb<\/em>. L’Or\u00e9al a \u00e9galement r\u00e9agi, indiquant \u00ab ne pas \u00eatre concern\u00e9 \u00bb<\/em> par ce contrat de sponsoring aux c\u00f4t\u00e9s de Decathlon. De son c\u00f4t\u00e9, l’entreprise de distribution d’articles de sport est engag\u00e9e jusqu’en 2029. Et vise les plus hauts sommets, notamment int\u00e9grer le top 5 mondial et gagner un Grand Tour ou un Monument avant la fin du contrat.
\n<\/em><\/p>\n

Des objectifs \u00e9lev\u00e9s qui correspondent avec les noms cit\u00e9s ces derni\u00e8res semaines : Tiesj Benoot<\/strong>, Olav Kooij<\/strong><\/a>, ou encore Matthew<\/strong> Ricitello<\/strong>, qui pourrait signer en cas d’arriv\u00e9e de L’Or\u00e9al. Information d\u00e9mentie, mais est-elle pour autant fausse ? Des discussions sont sans doute en cours entre les deux grands groupes fran\u00e7ais. Ensemble, ils formeraient sans doute une \u00e9quipe pr\u00eate \u00e0 tutoyer les sommets du World Tour. Notamment avec le Fran\u00e7ais Paul Seixas<\/strong>. \u00c0 seulement 18 ans, ce dernier est d\u00e9j\u00e0 en lice pour un classement g\u00e9n\u00e9ral sur le Crit\u00e9rium du Dauphin\u00e9. De quoi convaincre L’Or\u00e9al de rejoindre l’aventure avec Decathlon ? Bluff ou pas bluff de la part des deux entreprises ? Affaire \u00e0 suivre.<\/p>\n

\u00c0 ce sujet<\/strong><\/p>\n

<\/a>
\"Cyclisme<\/div><\/div>
Cyclisme Mercato 2025-2026 - Le tableau des transferts<\/div>
MERCATO CYCLISME 2025-2026 - D\u00e9couvrez les transferts officiels et les rumeurs du mercato cycliste.<\/div>
Lire l'article<\/div>
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L’annonce avait fait l’effet d’une bombe ce matin. Apr\u00e8s 27 ans dans les pelotons, AG2R La Mondiale se retirerait des pelotons, et laisserait sa place \u00e0 L’Or\u00e9al, qui rejoindrait Decathlon. Une information d\u00e9mentie quelques heures plus tard.<\/p>\n","protected":false},"author":88,"featured_media":585934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_daextam_enable_autolinks":"1","footnotes":""},"categories":[46994],"tags":[16878,36132],"class_list":["post-585920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyclisme-sur-route","tag-breve","tag-decathlon-ag2r-la-mondiale"],"acf":[],"yoast_head":"\nL'\u00e9quipe Decathlon-AG2R nie l'arriv\u00e9e de L'Or\u00e9al comme co-sponsor en 2026<\/title>\n<meta name=\"description\" content=\"CYCLISME - L'annonce avait fait l'effet d'une bombe ce matin. 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